Knowledge
from e-commerce
What is Nousua?
Do you want to understand e-commerce and identify the success factors of a digital shelf using data?
Nousua offers a new kind of insight based on data from online retail. We help our customers create assortment strategies and improve commercial performance with best practices in category optimization. Our team has broad experience in data-driven business development in FMCG and retail market, and extensive technical expertise.
Our services
With data for better results
Succeed on the digital shelf
We help you to get the best possible space for your products in the digital shelf, based on data and insight.
Understand the competitive field of e-commerce
We offer accurate data of e-commerce, especially on assortments and prices.
Choose the right assortment in the right place
We help you understand the components of a winning assortment based on data.
Professionals
Our team
Helena Parkkinen
Broad experience of data-driven business development and category management in fast moving consumer goods business and retail, both in suppliers’ side and as a consultant.
Olli Ahonen
16 years of experience as software developer, tech lead, and CTO. Extended and operated product search services at Zalando.